Data Hygiene

Lightstone Business researches and maintains a database of over ±1.7million active companies in South Africa, and can profile each by size, industry sector, location and risk. We also understand the relative influence of over ±2.2 million company directors in South Africa.

Referencing this Business Landscape enables us to match (usually in excess of 75% of) our clients own customer database. We update and standardise their existing customer records, and then we append information that they wouldn’t already know about their customers, arming them with a better understanding of their customer profile.

Customer Analysis

At the core of the Lightstone Business solution is building a deep understanding of your existing client base: this allows us to correlate our database so that it is more predictive of the nuances of your business. Through better understanding of existing client behaviour, we are better able to predict new potential customer desirability and identify the clients that should be receiving your highest priority.

Our solution is to work with you to understand your current make-up of existing customers, match them to the Lightstone Business database and return clean data. Once this has been achieved, the outcome is a clear understanding of strategy, a roadmap for your growth and an idea of what value you can expect to achieve by following the suggested route(s) forward.